Akademik Terimler
Sözlüğü

Hypertext is any computer-based text that includes hyperlinks. Hypertext
can also include presentation devices like tables or images, in addition to plain text and
links.

A landing page is the page where a visitor first enters a website.
Oftentimes, a special landing page is created to elicit a specific action from the new visitor
(usually in connection with an advertising or marketing campaign).

Included in the head section of an html web page and is visible to search
engines but not human visitors. Meta tags provide information about a web page, like the
topic (title), keywords, description and also instructions to search engine robots and visitor
browsers.

The type of software that you use to run a computer is the
operating system.

Short for “permanent link.” Generally used only on blogs, a permalink is a
link that is the permanent web address of a given blog post. Since most blogs have
constantly-changing content, the permalink offers a way for readers to bookmark or link to
specific posts even after those posts have moved off the home page or primary category
page

Ranking is a term related to search engines. When someone searches for something using a search engine, the will receive pages and pages of results. Where a specific site appears in those results is its ranking. There is a second meaning as well, more commonly used with regard to marketing and SEO and related specifically to Google. Each page of a website is given a ranking by Google, from 1-10. This ranking is the value that Google places on that particular page in relation to its subject matter and how relevant it is. The more relevant a page is believed to be the higher its ranking.

Also referred to as RSS. RSS is a standardized XML format that allows content to be syndicated from one site to another. It’s most commonly used on blogs. RSS also allows visitors to subscribe to a blog or other site and receive updates via a feed reader.

When website A links to website B and B links back to A and both link to the other on condition that they receive a link back, this is reciprocal linking. The principle is that if site A ever removes the link to site B, site B will remove its link to site A and vice versa. This is a (not great) tactic for gaining more links pointing to a website in the hope that Google will increase the site’s ranking as a result

A rollover is an action that happens when a user places his or her mouse over a particular element that has a rollover effect applied to it. The mouse action causes the element’s appearance to change into a different image, color or font style.

A program that collects, stores, arranges and normally ranks the various resources available on the internet. It is most commonly on a website and used to find other websites – much like the yellow pages is used in the brick and mortar world.

This relates to how well a site has been put together. A search engine friendly website is one that search engines can easily read and find all the links on AND which search engines “like” because it is properly optimized and not breaking any of their rules.

When someone searches for something using a search engine, all the sites that are listed in response to that search have a “search engine listing”.